Marketing in healthcare
has never been harder.
What sets us apart
Experienced Strategist
Data-driven Results
Tailored Solutions
Commitment to Your Success
Clarity has gone missing.
The fundamentals of marketing still matter — strategy, story, and connection. But in today’s healthcare world, those essentials are easily drowned out by AI hype, endless tools, and fragmented attention.
Without healthcare-specific expertise, clear benchmarks, and a holistic perspective, the signal gets lost in the noise — and clarity is nearly impossible to find.
53%
healthcare/pharma marketers not yet implementing AI into their marketing.
Swoop/MM+M Survey
B2B healthcare companies need a marketing reset.
Today's teams face obstacles that block clarity and progress:
—No healthcare-specific expertise
— No clear benchmarks
— No holistic view across the customer journey
— Constant change in tools and tactics
— Uncertainty about AI’s role
— A nagging sense it’s all overwhelming
What is Velocity Score?
Clarity doesn't come from adding more tools or partners, it comes from a system.
Hammock uses Velocity Score to deliver transformation in just 90 days with four essentials:
System of Thought
Grounded in real healthcare buyer behavior
Diagnostic Tool
Expert human insight with AI-assisted scoring across six stages
90-Day Plan
A focused roadmap to unlock growth fast
Expert Access
Healthcare marketers who know where AI helps — and where it shouldn’t
Hammock's Velocity Score brings clarity back, and helps you prove results fast.
The team behind Velocity Score.
Velocity Score was built by seasoned specialists who've led growth for healthcare brands: vendor organizations, providers, investors and more.
John Lavey
Hammock
Michael Epps Utley
GoEpps
Zach Gemignani
Juice Analytics
Velocity Score was founded by John, Zach, and Michael, three seasoned Nashville entrepreneurs who have spent decades helping healthcare organizations succeed with digital marketing. Drawing on their combined expertise and the latest advances in AI, they created Velocity Score to give B2B healthcare companies a clear view of how they measure up across the entire customer lifecycle. With proven track records in strategy, analytics, and growth, the founders built Velocity Score to help you outperform competitors and win in today’s digital marketplace.
Here’s what we bring to the table.
Unified
Expertise
Strategy, content, demand gen, PR, analytics, and more — working as one.
Healthcare
Depth
Hundreds of campaigns in the most complex healthcare markets.
Flexible &
Nimble
The right experts at the right time, aligned through proven processes.
Collaborative
by Design
Built to enhance your team and partners, not replace them.
A simple path to clarity and results.
1. Diagnose
Benchmark your marketing with the Velocity Score diagnostic.
2. Plan
Build a focused 90-day roadmap tailored to your goals.
3. Transform
Execute with your team, ours, or both — and prove results fast.
Built for healthcare. Trusted by industry leaders.
Repositioned a breakthrough platform for faster market traction.
Translated complex healthcare data into clear, actionable marketing.
Sales Enablement
Equipped channel partners with tools to win more deals.
Growth & Acquisition
Helped healthcare companies grow volume and visibility on the path to acquisition.
Proven by Experience
Before Velocity Score, our specialists built strategies, campaigns, and growth programs for some of the most recognized names in healthcare. That experience is the foundation of the system we deliver today.
Three ways to bring clarity, speed, and measurable growth to healthcare marketing.
Velocity Marketing Performance Benchmark Report™
Compare your marketing against five peers across 30+ indicators. Get a score, insights checklist, and strategy review — in just one week.
Velocity AI Marketing Blueprint™
A boardroom-ready strategic plan with a 90-day growth roadmap, AI use guidance, compliance and safety audit, plus a competitive dashboard. Delivered in three weeks.
90-Day Velocity Growth Accelerator™
Execute your top priorities with expert oversight, AI-powered analytics, safe workflow integration, bi-weekly coaching, and a results report at 90 days.
Clarity starts with a conversation.
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